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Definition

Evidence dossier preparation

Within claims substantiation, dossier preparation collects and indexes the evidence already available for a product. It does not replace study design and evidence generation or the assessment performed during advertising claim review.

Build a claim-to-evidence index

The file should identify the exact claim, relevant formulation and version of each supporting record. A reviewer should be able to follow the claim to the study method, results and interpretation without searching unrelated folders.

  • Clinical and instrumental protocols and final reports
  • Consumer-perception questionnaires and analysis
  • Standardised images and capture procedures
  • Statistical methods, effect estimates and uncertainty
  • Relevant literature and technical references
  • Source-data and calibration references where needed

Different forms of evidence support different statements. Consumer agreement does not substitute for a measured physiological effect, and statistical significance alone does not establish the relevance of a result.

Maintain a coherent record

Version control keeps revised reports, formula changes and claim wording aligned. The index should flag missing records, superseded drafts and evidence that only partially supports a statement. Participant records and other personal data need appropriate access and retention controls rather than indiscriminate inclusion in shared files.

Adapt the package to its purpose

Claim evidence may be organised for internal review, retailer enquiries or applicable regulatory requirements. In the EU, proof of claimed effects belongs in the PIF where justified by the product’s nature or effect; the CPSR is the safety report and is not a generic efficacy dossier format. Different markets may require different evidence, not merely a reordered table of contents.

Questions about adequacy should return to claim review. Missing primary evidence may need further substantiation study planning, not document rearrangement.

As new studies are completed, their final records can be added and the claim register updated. Revised wording should receive appropriate advertising review so the dossier remains tied to the statements actually used.

Applications

Applications of claims substantiation dossiers

Mapping claims to studies

Identify the formulation, claim version, protocol, population and relevant result for each statement. Instrumental outcomes, assessor grading and consumer perceptions support different types of claims. A time-limited statement needs evidence at the relevant time point; an elasticity result does not automatically prove fewer fine lines.

Maintaining market-specific packages

In the EU, efficacy substantiation belongs in the PIF where justified by the product or effect; the CPSR is the safety report. Different markets may require additional evidence, not merely a reordered file. Certification records can support the scheme-specific claim, but content percentages and audit requirements cannot be generalized across programs. Study costs, outcomes and completion periods should come from actual project records.

Exploration
Learn more about Study Evidence Documentation

Find cosmetic study reporting, claims dossier and imaging documentation services to organise traceable evidence, methods, findings and study limitations. Explore another Study Evidence Documentation page on cosmetic-labs.com.

Clinical Study Reporting & Documentation

Organise traceable study protocols, reports, images and source records so cosmetic findings can be reviewed alongside their methods and limitations.

Clinical imaging documentation

Document cosmetic study outcomes with microscopy, 3D imaging or controlled photography, selecting acquisition and analysis methods for the endpoint.

Claims Substantiation Dossier

Compile a traceable cosmetic claims dossier linking each statement to the tested product version, study methods, results and relevant limitations.

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What does “Verified” mean?

Verified means the claimant’s company affiliation was checked.

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