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Free From’ Claims in Cosmetics: EU vs US Regulations

Free-from cosmetic claims are explored through claim types, EU and US approaches to cosmetic marketing and examples of problematic claims.

Emilie SCHOL

About this video

Free-from cosmetic claims are explored through claim types, EU and US approaches to cosmetic marketing and examples of problematic claims.

During time

9 minutes, 14 seconds

Link

Direct link to the video

Published on

June 10, 2025

Timeline of the video

Find the 5 key moment of the video 9 minutes, 14 seconds.

Intro

From 0 seconds

Different types of ‘free-from’ claims

From 37 seconds

The EU approach to cosmetic claiming

From 1 minute, 32 seconds

The US approach to cosmetic claiming

From 3 minutes, 6 seconds

Problematic cosmetic claims

From 4 minutes

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