VM7

A leading cosmetic lab in São Paulo since 2009

VM7 Conceitos & Fragrancias operates as a cosmetic lab from its headquarters in São Paulo’s South Zone. Founded by Valéria Marucci, who brings over 30 years of expertise in the cosmetic industry, the company has established itself as a reference in Brazil’s personal care sector.

Services and expertise

The company provides solutions across multiple sectors including:

• Raw materials development and supply
• Fragrance creation and testing
• Silicone-based formulations
• Technical support for product development

Market segments served

VM7’s expertise extends to various sectors including fine fragrances, personal care products, household items, and pet care solutions. The company also specializes in olfactory marketing applications, helping brands create signature scents.

Recognition and achievements

The company’s commitment to quality has earned it 11 qualified supplier awards. In 2019, VM7 received two ABIHPEC awards for its work in actives and fragrances, confirming its position in Brazil’s cosmetic sector.

Values and social impact

VM7’s approach is guided by seven core principles focusing on experience, emotion, memory, intuition, environmental harmony, serenity, and stimulus. During the Covid-19 pandemic, the company demonstrated its commitment to social responsibility by donating 11,000 hand sanitizer bottles and 200 food baskets to the local community.

Environmental commitment

Operating from São Paulo, Brazil’s cosmetic industry hub, VM7 implements sustainable practices in its operations, from raw material selection to final product development, supporting the region’s growing focus on environmental responsibility.