About SYRES
Located at 4 Rue de Gally in Chavenay, Île-de-France, cosmetic lab Syres delivers consumer testing services for perfumes, cosmetics and wellness products since 1997. The lab provides:
- Multicentric and flash testing
- Sensory analysis and efficacy validation
- Focus groups and in-home studies
- Claims substantiation and formula testing
Through its multi-ethnic consumer panel across France, Syres conducts controlled wear tests and photo-based assessments, while monitoring market trends in Paris, Lyon and other major French cities.
Frequently asked questions
Syres conducts testing services in the following categories:
- Consumer Testing
- Quantitative assessments
- Qualitative evaluations
- Focus group sessions
- In-home interviews
- Product Analysis
- Efficacy testing
- Tolerance assessment
- Sensory analysis
- Claims validation
- Market Studies
- Concept testing
- Flash tests
- Packaging evaluation
- Exploratory research
Syres implements these testing methodologies:
| Method | Components |
|---|---|
| Consumer Assessment |
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| Data Collection |
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| Validation Process |
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Syres operates through multiple testing channels:
- Testing Locations
- Multicentric test facilities
- In-home testing environments
- Laboratory settings
- Panel Coverage
- National multi-ethnic panel
- Verified participant database
- International testing capabilities
The company serves sectors including:
- Primary Markets
- Perfumes
- Cosmetics
- Wellness products
- Additional Markets
- Household appliances
- High-tech products
- Food products
More details about SYRES
A leading French research facility since 1997
Syres, established by Ana De Lemos and Jean-Yves Lacolle, operates as a cosmetic lab and research center in Chavenay, Île-de-France. For over 25 years, the company has built its reputation in product testing and market analysis.
Services and expertise
Operating from its facilities in the western Paris region, Syres conducts sensory analysis and testing across multiple sectors. The lab specializes in:
- Quantitative and qualitative consumer tests
- Efficacy testing and tolerance assessment
- Formula and claims validation
- Packaging and concept testing
Research methodology
The lab implements various research approaches including focus groups, in-home interviews, and controlled wear tests. Their multi-ethnic panel enables accurate market representation for French and international markets.
Market sectors and applications
While primarily focused on perfumes and cosmetics, Syres extends its expertise to:
- Wellness products
- Household appliances
- High-tech products
- Household cleaning solutions
- Food products
Strategic location in Île-de-France
Based in Chavenay, the facility benefits from proximity to major cosmetic industry players in the Paris region. This location allows Syres to serve both local and international clients while maintaining close connections with the French cosmetics valley.
Market monitoring capabilities
From its Île-de-France location, Syres tracks consumer behavior and market trends, providing valuable insights for product development and market positioning.
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