---
title: "“Free from” claims in cosmetics"
description: "Free-from cosmetic claims are explored through claim types, EU and US approaches to cosmetic marketing and examples of problematic claims."
image: "https://cosmetic-labs.com/wp-content/uploads/2025/07/maxresdefault-3.webp"
---
# “Free from” claims in cosmetics

> Free-from cosmetic claims are explored through claim types, EU and US approaches to cosmetic marketing and examples of problematic claims.

Source: https://cosmetic-labs.com/videos/free-from-claims-in-cosmetics
Created: 2025-06-10T00:00:00+00:00
Modified: 2026-10-25T11:25:34+00:00
Author: Emilie SCHOL

“Free from” claims in cosmetics | Cosmetic Labs

## Emilie SCHOL
Founder of Cosmetic Labs, the B2B platform connecting cosmetic brands with labs, CROs and raw-material suppliers. Former Business Development Manager at QIMA Life Sciences (cosmetic & pharma CRO). Based in Toulouse, France.

[Learn more about us](https://cosmetic-labs.com/platform)

## About this video

Free-from cosmetic claims are explored through claim types, EU and US approaches to cosmetic marketing and examples of problematic claims.

During time

9 minutes, 14 seconds

Link

[Direct link to the video](https://www.youtube.com/watch?v=wfEtn3cJw-o)

Published on

June 10, 2025

## Timeline of the video
Find the 5 key moment of the video 9 minutes, 14 seconds.

### Intro
From 0 seconds

### Different types of ‘free-from’ claims
From 37 seconds

### The EU approach to cosmetic claiming
From 1 minute, 32 seconds

### The US approach to cosmetic claiming
From 3 minutes, 6 seconds

### Problematic cosmetic claims
From 4 minutes

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Cosmetic product claims are examined through regulatory limits on beauty brand statements.
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---

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