Normactive

A leading Turkish cosmetic lab focused on natural ingredients

Located in Izmir, Turkey, Normactive operates as a cosmetic lab specialized in developing natural active ingredients for skin and hair care products. The company combines traditional knowledge with modern plant biotechnology to create effective, scientifically-validated solutions.

Research and development capabilities

From its facilities in Kıbrıs Şehitleri Caddesi, Normactive conducts extensive research into plant properties and their applications in cosmetics. The lab’s work centers on creating enriched active compounds through advanced phytochemical research methods.

Scientific validation process

Each product undergoes rigorous testing by independent institutes to confirm its efficacy. This commitment to quality is exemplified by their DANDELIX PRO™ CM product, which earned a microbiome-friendly certification with Grade 1.1.

Sustainable approach to cosmetic development

Normactive implements sustainable practices throughout its production process. By 2025, the company aims to expand its use of plant cell cultures for ingredient production, demonstrating its commitment to environmental responsibility.

Environmental considerations

The company maintains strict controls over its carbon footprint while delivering high-performance natural ingredients. This approach aligns with Turkey’s growing reputation as a hub for sustainable cosmetic production.

Services and expertise

• Development of natural cosmetic actives
• Plant-based ingredient research
• Sustainable production methods
• Scientific validation of product efficacy
• Natural extract optimization

Innovation in Turkish cosmetics industry

As part of Izmir’s growing biotechnology sector, Normactive contributes to positioning Turkey as a leader in natural cosmetic ingredient development. The company’s location in Izmir provides strategic advantages for serving both European and Asian markets.