---
title: "Custom cosmetic formula and prototype development services"
description: "Explore custom formula creation, prototype evaluation and benchmarking. Compare development scopes and deliverables before choosing a partner."
image: "https://cosmetic-labs.com/wp-content/uploads/new-formula-development-service-1200x1200-1.webp"
---
# Custom cosmetic formula and prototype development services

> Explore custom formula creation, prototype evaluation and benchmarking. Compare development scopes and deliverables before choosing a partner.

Source: https://cosmetic-labs.com/services/innovation/formulation/new-formula-development
Created: 2026-10-25T09:12:57+00:00
Modified: 2026-10-25T09:12:57+00:00

Custom cosmetic formula and prototype development services | Cosmetic Labs

## What is New Formula Development?

New formula development turns product requirements into a cosmetic composition and prototypes for evaluation. A reference product can help describe the target, while the formula and the evidence needed for its intended use require their own development work.

### Why do you need this service?
Use this category for a new product concept, a brief that needs formulation work or a reference-led project requiring technical comparison. Choose the route according to whether you need a formula created, samples evaluated or a benchmark established first.

### Who provides New Formula Development services?
4 company profiles linked to this service or its subservices.

Companies
## Companies linked to New Formula Development or a more specific service
Find below labs that added this service to their company profile. You may also [browse the full directory here](/world).

### [Laboratoire Naturae](https://cosmetic-labs.com/world/europe/france/laboratoire-naturae)

Laboratoire Naturae is a French natural-cosmetics formulator and manufacturer offering white-label, custom production, packaging and e-commerce logistics.        [See company profile](https://cosmetic-labs.com/world/europe/france/laboratoire-naturae)

### [Hoynoza Technologies](https://cosmetic-labs.com/world/asia/india/hoynoza-technologies-private-limited)

Choose us for our unwavering commitment to pioneering innovative exosomes and liposomes based biotechnological solutions and prioritizing skincare.        [See company profile](https://cosmetic-labs.com/world/asia/india/hoynoza-technologies-private-limited)

### [Ephyla](https://cosmetic-labs.com/world/europe/france/ephyla)

French biotech laboratory developing naturally derived cosmetic actives through responsible sourcing, biomimetic research and formulation support.        [See company profile](https://cosmetic-labs.com/world/europe/france/ephyla)

### [Gaia Tech AG](https://cosmetic-labs.com/world/europe/switzerland/gaia-tech-ag)

Swiss ingredient developer converting agrifood side streams into natural cosmetic actives, exfoliants and custom ingredient concepts.        [See company profile](https://cosmetic-labs.com/world/europe/switzerland/gaia-tech-ag)
Definition
## From product requirements to trial samples
[Custom formula creation](https://cosmetic-labs.com/services/innovation/formulation/new-formula-development/creation) develops a new composition from your product brief. Define the product type, intended use and acceptable properties so formulation choices can be judged against the same requirements.

[Cosmetic prototype development](https://cosmetic-labs.com/services/innovation/formulation/new-formula-development/prototype) produces trial samples for evaluating texture, appearance and use. Feedback on those samples helps identify what should change and what should be retained. Agree how observations will be recorded and how revisions will be selected.

### Using a reference product
[Product benchmarking and reverse engineering](https://cosmetic-labs.com/services/innovation/formulation/new-formula-development/reverse-engineering) can establish a technical benchmark or guide an independently developed reference formula. Similar appearance or application behaviour does not identify every ingredient level or reproduce the original manufacturing process. Exact recovery of a reference formula should not be assumed.

## 3 subcategories of New Formula Development services

[Product Benchmarking & Reverse Engineering](https://cosmetic-labs.com/services/innovation/formulation/new-formula-development/reverse-engineering)

Benchmark a reference product to guide independent formulation.

[Custom Formula Creation](https://cosmetic-labs.com/services/innovation/formulation/new-formula-development/creation)

Create a cosmetic formula from your product brief.

Emilie SCHOL

[Cosmetic Prototype Development](https://cosmetic-labs.com/services/innovation/formulation/new-formula-development/prototype)

Develop cosmetic prototypes for evaluation.

Emilie SCHOL
Applications
## Write a brief that supports useful comparisons
Describe the intended users, application area and product format. Include ingredient preferences or exclusions, desired sensory properties and packaging intentions. If a reference is involved, explain which characteristics matter to you and provide available samples or information. Separate essential requirements from preferences that can change during development.

Agree the deliverables and evaluation process before formulation starts. Depending on scope, these may include a proposed formula, prototype samples, benchmark observations and records of development decisions. Confirm the number and purpose of revisions, access to technical documents and any formula ownership or usage terms with the provider.

A prototype is a development sample. Its texture or resemblance to a reference does not establish safety, preservation, shelf life or a marketing claim. Identify further testing and documentation requirements before selecting a formula for production transfer. If the brief changes substantially, review the acceptance criteria so both parties know what the next sample is intended to achieve.

ExplorationLearn more about Cosmetic FormulationDevelop a cosmetic formula from a brief or refine a composition through ingredient selection, prototypes, development testing and technical records. Explore another Cosmetic Formulation page on cosmetic-labs.com.

#### [Formula Improvement](https://cosmetic-labs.com/services/innovation/formulation/formula-improvement)
Explore cosmetic formula optimisation, preservation changes and ingredient substitution to address defined product issues and identify necessary retesting. [Check this service](https://cosmetic-labs.com/services/innovation/formulation/formula-improvement)
#### [Formula Production Readiness](https://cosmetic-labs.com/services/innovation/formulation/formula-production-readiness)
Prepare cosmetic formula specifications, manufacturing instructions and early stability evidence for technical transfer, with scale-up scoped separately. [Check this service](https://cosmetic-labs.com/services/innovation/formulation/formula-production-readiness)

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What does “Verified” mean?
Verified means the claimant’s company affiliation was checked.

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© 2026 Cosmetic Labs. All rights reserved.

---

## Site identity

- Organization: Cosmetic Labs
- Description: Cosmetic Labs is a directory and a platform to meet all your cosmetic product development needs. From sourcing raw material to finding the best CRO for your needs.
- Website: https://cosmetic-labs.com

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